“Conversion rates are 6X higher for content marketing adopters than non-adopters” Co-Schedule “Social media has a 100% higher lead-to-close rate than outbound marketing.” State of Inbound Marketing It’s no longer a question of whether social media works. There’s an undeniable tide of examples of it working for businesses in every sector, industry and location. IT WORKS – […]
Paid Advertising for SMEs: What Are the Adwords Alternatives?
When we talk about paid advertising, it’s rare that the conversation ever moves beyond Google Adwords. After all, it’s quick, easy to understand, and really easy to measure. However, it does have its downsides. Being managed by Google, this does give Adwords a good ‘trust rating’, however, it also means there are a few limitations. […]
What Is ‘Direct’ Advertising (and why does it benefit SMEs)?
If you’ve looked at advertising your business online, it’s very likely that you’ve come across Google Adwords. It’s the largest online advertising platform in the world. Google also make it really easy for businesses to get started and start driving highly targeted traffic to their website. But is it the most cost effective option? […]
Social Media Archiving – Who Needs to do it?
Last week we published an article introducing the concept of social media archiving. Though we did touch upon who this might be most relevant to, it was only a brief introduction. In this article we’ll take a much closer look at the companies and organisations who need to be implementing social media archiving. We’ll also […]
Why is Social Media Archiving Important?
Corporate Governance and compliance regulation has always been a part of business communications. Public Authorities, Financial Organisations and any other bodies who fall under the watchful eye of regulators have always had to monitor and produce copies of their business communications when it’s requested. However, social media has been a little different. It’s only really […]
Is Your Business Too ‘Boring’ For Creative Content Marketing?
All businesses can tell fun, captivating stories… really. Granted, creating exciting, compelling and engaging content is more straightforward for some businesses than others. Take a florist, for example. Creating stunning visuals for Pinterest, fun instructional videos for your YouTube channel, engaging Facebook posts and appealing blog articles doesn’t require much of an imagination stretch. And […]
